What we did.What happened.

Chocolate Bash: from 2 stars to a neighborhood staple.

Problem

A brand people loved in person that barely existed online. A 2-star Google rating and nobody outside the store talking about it.

What we did

Full media management with curated, high-quality content made for local audiences. Influencer and micro-influencer campaigns so the brand lived on other people's pages, like a creator ad for a Valentine's Day deal. A review campaign inside the store. PR with local departments, schools and community groups, so Chocolate Bash gives back to the neighborhood instead of just selling to it.

Result

Google rating from 2.0 to 4.7. Established online, active with creators and treated as part of the community, with metrics showing the content reaching the 518 and Capital Region.

We've since wrapped our engagement with Chocolate Bash. The videos linked here are ours; the account's most recent posts are not.

Ophelia's on Broadway: ads with a little sass.

Problem

A packed events calendar and nothing telling people about it in time. Venue ads usually mean loud flyers nobody stops on.

What we did

Full social management, branding and event promotion. Ad campaigns built from photo reels and slideshows: simple, a little sassy, made to show up organically in the feed instead of overwhelming it.

Result

A venue with a consistent voice, ads people notice, and events that fill because people knew about them in time.

Northern Lights: the right kind of dispensary.

Problem

A new industry with a reputation problem and strict ad rules. Most people still don't know what cannabis actually is, does, or why.

What we did

Full media management, branding and PR, plus in-person marketing: yard signs, banners, in-store review initiatives and events. Content that teaches what cannabis is, what it does and the science behind it.

Result

A brand positioned as informed, local and giving back, with a following that's learning something instead of scrolling past.

Ratchet Knob: on brand, every time.

Problem

A tool that sells itself on camera, with no consistent brand presence and no one showing it properly.

What we did

A different approach from UGC: high-quality branded content held to a brand guideline and shot on proper sets. We run every part of the marketing: content, TikTok Shop, creators who actually represent the brand, email campaigns and brand strategy.

Result

Consistent, high-quality branded content that saw results, with the whole marketing operation run in one place.

Laced Up: content that looks like the customers made it.

The job

Social media management and content for Laced Up's main channels.

What we did

Ran a team from the office that specialized in UGC- and influencer-style content, in English, Spanish and beyond, so the feed felt like real people talking about real shoes.

Scope

Content and social management only. Not the TikTok Shop backend or streaming side, and not every location.