Let's talk →
What we've done

More of thereal thing.

Different industries, different problems, same approach: get inside the business and make marketing that contributes to it.

Dessert · Full media management + PR

Chocolate Bash: from a 2-star Google rating to a neighborhood staple.

ProblemA brand people loved in person that barely existed online. A 2-star Google rating, an inactive feed, and nobody outside the store talking about it.
What we didFull media management with curated, high-quality content built for local audiences. Influencer and micro-influencer campaigns so the brand lived on other people's pages — like this creator ad for a Valentine's Day deal. A review campaign inside the store. And PR with local departments, schools and community organizations, so Chocolate Bash gives back to the neighborhood instead of just selling to it.
ResultGoogle rating from 2.0 to 0. Established online, active with creators, and treated as part of the community — with metrics showing the content reaching the 518 and Capital Region.

Filmed on location — behind the counter

We've since wrapped our engagement with Chocolate Bash. The videos linked here are ours; the account's most recent posts are not.

Bar + event venue · Full media management

Ophelia's on Broadway: ads with a little sass that don't take over the feed.

ProblemA packed events calendar and nothing telling people about it in time. Venue ads usually mean loud flyers nobody stops on.
What we didFull social media management, branding and event promotion. We run their ad campaigns with photo reels and slideshows — simple, a little sassy, built to show up organically in the feed instead of overwhelming it.
ResultA venue with a consistent voice, ads people notice, and events that fill because people knew about them in time.

Filmed on location — Broadway, Albany

Cannabis · Full media management + PR + in-person

Northern Lights: proving the right dispensary gives back to its community.

ProblemA new industry with a reputation problem and strict ad rules. Most people still don't know what cannabis actually is, does, or why.
What we didFull media management, branding and PR, plus in-person marketing: yard signs, banners, in-store review initiatives and events. The content educates — what cannabis is, what it does, the science behind it — while the real-world work shows a dispensary that revitalizes and provides for its neighborhood.
ResultA brand positioned as the right kind of dispensary: informed, local and giving back, with a following that's learning something instead of scrolling past.

Filmed on location — and on the sidewalk out front

Tool brand · Full marketing management

Ratchet Knob: quality, on-brand, every time.

ProblemA tool that sells itself on camera, with no consistent brand presence and no one showing it properly.
What we didA different approach from UGC: we prioritized high-quality branded content, held ourselves to a brand guideline, and built proper sets. We manage every aspect of the marketing — content, TikTok Shop, influencers who actually represent the brand and push the product, email campaigns and the broader brand strategy.
ResultConsistent, high-quality branded content that saw results, with the whole marketing operation run in one place.

Filmed on set — product in hand

Sneaker retail · Content + social management

Laced Up: content that looks like it came from the customers.

The jobSocial media management and content for Laced Up's main channels.
What we didRan a team from the office that specialized in creating UGC- and influencer-style content for the main channels — in English, Spanish and beyond — so the brand's feed felt like real people talking about real shoes, not a store talking about itself.
ScopeContent and social management only — not the TikTok Shop backend or streaming side, and not every location.

An example of what we did while there

Brewery · Ads + event promotion

Ilium Bar & Brewing

High-quality ad creation and event promotion for organic social and paid ads — each ad built and targeted for a specific event, so the right people see the right night.

Another reel
Fitness · Videography + content

Vent Fitness

Professional videography and content creation for one of the Capital Region's most recognizable fitness brands — making it look as good online as it does in the building.

Studios · Content + marketing

The Studios at 440

Content and marketing support for The Studios at 440 — professional content built to show the space and the work that happens inside it.

Chamber of Commerce · Content + community

Guilderland Chamber of Commerce

Video content for the chamber and the local businesses it represents — the kind of work that puts a whole town's businesses in front of the people who live there.

And this is just the part we can show

& lots more

Proudly serving the 518's small and large-scale businesses — and beyond.

Want to be on this list? →